Our vast industry experience and well-honed process (perfected over several dozen agency reviews), removes the burdens of initial research, scheduling and agency interaction from the client, allowing them to focus on choosing the right partner for their needs.
Agency Relationship Management
We work with client teams to optimize internal structures and processes in order to provide greater efficiency and a clear path toward positive growth.
Agency Relationship Repair
Fixing a current relationship is often easier, and always less costly, than diving into a search for a brand new firm. We’ve taken many relationships from strained client/vendor status to true partnerships capable of ongoing success.
We’ve learned to spot the pain points that typically arise when any two teams try to work together, process issues chief among them. We help to develop and clarify the best processes for each unique relationship to ensure that poor workflow isn’t hindering excellent work.
Agency Roster Management
The most successful clients foster deep collaboration and communication across their roster of agencies. We help organizations promote working environments where 10,000-foot, cross-agency strategic initiatives can flourish and lead to mutual success.
Agency Compensation Management & Negotiation
We utilize industry standards and current common rates to negotiate a compensation agreement that is in the best interests of both parties, in order to build the strongest foundation for mutual success.
Agency Growth Strategies
Winning new business requires a practiced, intentional approach that highlights agency strengths while aligning with prospect needs. Our consultants help agencies hone their efforts throughout the new business process, from initial outreach to the pitch.
Client Relationship Management
Even the best relationships need upkeep. Our broad experience conducting 360-degree relationship reviews for all types of agencies and clients, across all industries and fields of marketing, allows both sides a chance to be heard and to seek improvements together.
Client Relationship Repair
Despite best efforts and a dedicated agency, sometimes even the best relationships sour, leading to frustration on both sides. Agencies looking to fix what’s broken can propose our relationship repair process, wherein we draw on dozens of past efforts to find solutions.
We help agencies rise above the ‘sea of sameness’ by aligning their positioning with what clients are looking for, from the prospect-friendly website to the needs-focused boardroom pitch.
Strategy & Positioning Skill Training
An ever-changing landscape demands that agencies be fluid in their capabilities, processes, focus and positioning. We help agencies align to their best strengths and develop the right skills to be able to stand out in a volatile marketplace, and to maintain those skills for inevitable shifts.
We help agencies learn the unique Mercer Island Group pitch process that differentiates the agency and lands more new business. The MIG pitch process turns dry, generic pitches into engaging, interactive, business-winning presentations.
If you’re at or near the pitch stage, our insightful feedback and guidance can help lock in the win. Services include RFP review coaching, an improved approach to prospect research, prepping for Q&A, training in our pitch process, strategy review and presentation coaching.